Privacy Policy
PRIVACY POLICY
1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY
1.1
We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how we handle your personal data when you use our website. Personal data includes all data that can personally identify you.
1.2
The party responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Eloria London. The responsible party for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.
1.3
For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser’s address bar.
2) DATA COLLECTION WHEN VISITING OUR WEBSITE
If you use our website for informational purposes only, meaning you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
• Our visited website
• Date and time of access
• Amount of data sent in bytes
• Source/reference from which you accessed the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not shared or used in any other way. However, we reserve the right to review the server log files retrospectively if there are concrete indications of unlawful use.
3) COOKIES
To make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files stored on your device. Some of the cookies we use are deleted after the end of your browser session (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser upon your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data and IP addresses to an individual extent. Persistent cookies are automatically deleted after a specified duration, which may vary depending on the cookie.
In some cases, cookies simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit). If personal data is processed by individual cookies implemented by us, this processing takes place in accordance with Art. 6(1)(b) GDPR either for contract execution or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interest in the best possible functionality of the website and a customer-friendly and efficient design of the website visit.
We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, in such cases, cookies from partner companies (third-party cookies) may also be stored on your hard drive when you visit our website. If we cooperate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the collected information in the following sections.
Please note that you can configure your browser settings to be informed about the setting of cookies and to decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:
• Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
• Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
• Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
• Safari: https://support.apple.com/kb/ph21411?locale=de_DE
• Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be restricted.
4) CONTACT
When you contact us (e.g., via the contact form or email), personal data is collected. The data collected in the case of a contact form can be seen from the respective contact form itself. This data is stored and used exclusively for the purpose of responding to your request and for the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR.
Your data will be deleted after your inquiry has been fully processed, provided that the circumstances indicate that the matter has been conclusively resolved and there are no legal retention obligations that prevent deletion.
5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING
In accordance with Art. 6(1)(b) GDPR, personal data is also collected and processed if you provide it to us for the purpose of executing a contract or when opening a customer account. The specific data collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the responsible party at the above address.
We store and use the data you provide for contract processing. After the contract has been fully executed or your customer account has been deleted, your data will be restricted for further processing and deleted after the expiration of tax and commercial retention periods unless you have expressly consented to further use of your data or we reserve the right to further legally permitted data usage, about which we will inform you accordingly below.
6) USE OF YOUR DATA FOR DIRECT ADVERTISING
6.1 Subscription to Our Email Newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Any additional data you may provide is voluntary and will be used to address you personally.
For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation email in which you are asked to confirm, by clicking on a corresponding link, that you wish to receive the newsletter in the future.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When subscribing to the newsletter, we store your IP address registered by your Internet Service Provider (ISP) as well as the date and time of subscription in order to track any potential misuse of your email address at a later date.
The data collected by us when subscribing to the newsletter is used exclusively for promotional communication via the newsletter. You can unsubscribe from the newsletter at any time via the designated link in the newsletter or by notifying the responsible party mentioned at the beginning. After unsubscribing, your email address will be immediately removed from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to further legally permitted data usage, about which we inform you in this statement.
6.2 Sending of Email Newsletters to Existing Customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers via email for similar goods or services from our range as those already purchased. For this, we do not require separate consent from you. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR.
If you initially objected to the use of your email address for this purpose, no emails will be sent by us. You have the right to object to the use of your email address for the aforementioned advertising purposes at any time with effect for the future by notifying the responsible party mentioned at the beginning. The only costs incurred for this are the transmission costs according to the basic tariffs. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.
7) DATA PROCESSING FOR ORDER PROCESSING
7.1
The personal data we collect is passed on to the transport company commissioned with the delivery as part of contract processing, insofar as this is necessary for the delivery of the goods. We also pass on your payment data to the authorized financial institution as part of the payment process, insofar as this is necessary for payment processing. If we use payment service providers, we explicitly inform you about this below. The legal basis for the transfer of data is Art. 6(1)(b) GDPR.
7.2 Use of Payment Service Providers
- PayPal
If you choose to pay via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – “purchase on account” or “installment payment” via PayPal, we will pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (“PayPal”). The transfer takes place in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for payment processing.
For the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – “purchase on account” or “installment payment” via PayPal, PayPal reserves the right to conduct a credit check. To this end, your payment data may be passed on to credit agencies based on PayPal’s legitimate interest in assessing your payment ability in accordance with Art. 6(1)(f) GDPR. The result of the credit check regarding the statistical probability of non-payment is used by PayPal to decide whether to offer the respective payment method. The credit check may contain probability values (so-called score values). If score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values.
Further data protection information, including details on the credit agencies used, can be found in PayPal’s privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by notifying PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- SOFORT
If you select the payment method “SOFORT,” payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (“SOFORT”), to whom we pass on the information provided during the ordering process along with details of your order in accordance with Art. 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data takes place solely for the purpose of payment processing with SOFORT and only to the extent necessary for this.
For more information on SOFORT’s privacy policy, please visit:
https://www.klarna.com/sofort/datenschutz
8) CONTACT FOR REVIEW REMINDERS
Own Review Reminder (Not Sent via a Customer Review System)
We use your email address to send you a one-time reminder to submit a review of your order for the review system we use, provided you have expressly consented to this during or after your order in accordance with Art. 6(1)(a) GDPR.
You can revoke your consent at any time by notifying the responsible party for data processing.
9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS
9.1 Facebook Plugins with Shariff Solution
Special additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.
Our website uses social plugins (“Plugins”) from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded in the page using an HTML link. This integration ensures that when a page on our website containing such buttons is accessed, no connection is established with Facebook’s servers. If you click on the button, a new browser window opens, directing you to Facebook, where you can interact with its plugins (if necessary, after logging in).
Facebook Inc., based in the USA, is certified under the EU-U.S. Privacy Shield framework, ensuring compliance with the data protection standards applicable in the EU.
For information on the purpose and scope of data collection, further processing, and usage by Facebook, as well as your rights and settings options for protecting your privacy, please refer to Facebook’s privacy policy:
https://www.facebook.com/policy.php
9.2 Google+ Plugins with Shariff Solution
Our website uses social plugins (“Plugins”) from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded in the page using an HTML link. This integration ensures that when a page on our website containing such buttons is accessed, no connection is established with Google+ servers. If you click on the button, a new browser window opens, directing you to Google+, where you can interact with its plugins (if necessary, after logging in).
Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield framework, ensuring compliance with the data protection standards applicable in the EU.
For information on the purpose and scope of data collection, further processing, and usage by Google, as well as your rights and settings options for protecting your privacy, please refer to Google’s privacy policy:
https://www.google.com/intl/de/policies/privacy/
9.3 Instagram Plugin with Shariff Solution
Our website uses social plugins (“Plugins”) from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are embedded in the page using an HTML link. This integration ensures that when a page on our website containing such buttons is accessed, no connection is established with Instagram’s servers. If you click on the button, a new browser window opens, directing you to Instagram, where you can interact with its plugins (if necessary, after logging in).
Instagram LLC, based in the USA, is certified under the EU-U.S. Privacy Shield framework, ensuring compliance with the data protection standards applicable in the EU.
For information on the purpose and scope of data collection, further processing, and usage by Instagram, as well as your rights and settings options for protecting your privacy, please refer to Instagram’s privacy policy:
https://help.instagram.com/155833707900388/
10) ONLINE MARKETING
10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, and prevent users from seeing the same ad multiple times. Google assigns a cookie ID to track which ads have been displayed in which browser, preventing duplicate ad displays. The processing is based on our legitimate interest in optimizing the marketing of our website according to Art. 6(1)(f) GDPR.
Additionally, DoubleClick can use cookie IDs to track conversions related to ad requests. This happens when a user views a DoubleClick ad and later makes a purchase on the advertiser’s website using the same browser. According to Google, DoubleClick cookies do not contain personal data.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s servers. We have no control over the scope and further use of data collected by Google through this tool. However, as far as we are aware, Google receives information that you visited the relevant section of our website or clicked on one of our ads. If you are registered with Google, Google can associate your visit with your account. Even if you are not registered or logged in, Google may collect and store your IP address.
If you wish to opt out of this tracking, you can disable cookies for conversion tracking by adjusting your browser settings to block cookies from www.googleadservices.com (Google Ads Settings). However, if you delete your cookies, this setting will be reset.
Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn more about cookies and set your preferences. You can also configure your browser to notify you about cookies, allow cookies only in specific cases, or block them entirely. However, disabling cookies may limit the functionality of our website.
Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield framework, ensuring compliance with EU data protection standards.
For more information on DoubleClick by Google’s privacy policy, visit:
https://www.google.de/policies/privacy/
10.2 Use of Google AdWords Conversion Tracking
This website uses the Google AdWords online advertising program and its conversion tracking feature, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
We use Google AdWords to promote our offers on external websites through Google Ads and measure the success of our campaigns. This allows us to evaluate how effective our ads are and optimize them for better performance. Our goal is to display ads that are relevant to you, improve your browsing experience, and ensure fair ad pricing.
A conversion-tracking cookie is set when a user clicks on a Google AdWords ad. These cookies are small text files stored on your device and typically expire after 30 days. They do not contain personally identifiable information. If a user visits certain pages on our website while the cookie is active, Google and we can recognize that they clicked on our ad and were directed to our site.
Each Google AdWords customer receives a unique cookie, meaning cookies cannot be tracked across different AdWords customer websites. The information collected via these cookies is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. We learn the total number of users who clicked on our ad and were redirected to a conversion-tracking-enabled page. However, we do not receive any personally identifiable information.
If you do not want to participate in tracking, you can disable Google’s conversion tracking cookie via your browser settings. This will prevent your data from being included in conversion tracking statistics.
We use Google AdWords based on our legitimate interest in targeted advertising under Art. 6(1)(f) GDPR.
Google LLC is certified under the EU-U.S. Privacy Shield, ensuring compliance with EU data protection regulations.
For more details on Google’s privacy policy, visit:
https://www.google.de/policies/privacy/
You can also permanently disable cookies for ad preferences by adjusting your browser settings or downloading and installing the browser plugin available at:
https://www.google.com/settings/ads/plugin?hl=de
Please note that disabling cookies may limit certain functionalities on our website.
11) WEB ANALYTICS SERVICES
Google (Universal) Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
Google Analytics uses cookies, which are text files stored on your computer that allow for an analysis of how you use the website. The information generated by these cookies (including your truncated IP address) is usually transmitted to and stored on a Google server in the USA.
This website uses Google Analytics with the extension “_anonymizeIp()”, ensuring that IP addresses are anonymized before being processed. This prevents direct personal identification. Within the European Union (EU) and European Economic Area (EEA), Google truncates your IP address before transmission. Only in exceptional cases is the full IP address sent to Google servers in the USA and truncated there. In such cases, data processing occurs based on Art. 6(1)(f) GDPR, as we have a legitimate interest in analyzing user behavior for website optimization and marketing.
On our behalf, Google processes this data to evaluate your website usage, generate reports on website activity, and provide additional services related to website and internet usage. The IP address transmitted by your browser within Google Analytics is not merged with other Google data.
How to Disable Google Analytics
You can prevent cookies from being stored by adjusting your browser settings. However, this may limit some website functions.
Additionally, you can prevent Google from collecting and processing data related to your website usage (including your IP address) by downloading and installing the Google Opt-Out Browser Plugin:
➡ https://tools.google.com/dlpage/gaoptout?hl=de
Alternatively, you can set an Opt-Out Cookie by clicking on the following link, which will prevent Google Analytics from collecting data on this website in the future. Please note that this opt-out cookie works only in this browser and for this domain. If you delete your cookies, you must click the link again:
➡ Google Analytics deaktivieren
Cross-Device Tracking via User ID
This website also uses Google Analytics for cross-device tracking through a User ID. When visiting the site for the first time, each user receives a unique, permanent, and anonymized User ID, which is used across multiple devices. This allows us to link interactions across different devices and sessions to a single user.
The User ID does not contain personal data and is not shared with Google. You can disable this feature anytime by turning off Google Analytics tracking on all the devices you use (e.g., another browser or mobile device).
To disable Google Analytics across all devices, use the Google Opt-Out Plugin:
➡ https://tools.google.com/dlpage/gaoptout?hl=de
Or set an Opt-Out Cookie:
➡ Google Analytics deaktivieren (Note: This must be done on each device and browser.)
Google’s Privacy Certification
Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield, ensuring compliance with EU data protection standards.
For more details on Universal Analytics, visit:
➡ https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376
12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING
Facebook Custom Audience via Pixel Tracking
This website uses the Facebook Pixel, a tracking tool from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).
With your explicit consent, this tool allows us to track user behavior after they click on or view a Facebook ad. This helps us analyze the effectiveness of Facebook ads for statistical and market research purposes, enabling us to optimize future ad campaigns.
The collected data is anonymous to us, meaning we cannot identify users personally. However, Facebook stores and processes the data, linking it to user profiles and using it for its own advertising purposes according to the Facebook Data Policy:
➡ https://www.facebook.com/about/privacy/
Facebook and its partners may display ads on and outside of Facebook. For this purpose, a cookie may be placed on your computer. These processing activities only occur with your explicit consent, as per Art. 6(1)(a) GDPR.
✅ Minimum Age Requirement:
Consent for the use of Facebook Pixel can only be given by users aged 13 and older. If you are younger than 13, please ask your legal guardian for permission.
✅ Disabling Facebook Cookies:
You can disable cookies in your browser settings to prevent them from being stored on your computer. However, this may impact website functionality.
Alternatively, you can opt out of third-party cookies (including Facebook ads) via the Digital Advertising Alliance:
➡ https://www.aboutads.info/choices/
✅ Privacy Shield Certification:
Facebook Inc., based in the USA, is certified under the EU-U.S. Privacy Shield, ensuring compliance with EU data protection standards.
Google AdWords Remarketing
This website also uses Google AdWords Remarketing, allowing us to display ads for this site in Google search results and third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
For this purpose, Google places a cookie in your browser, which assigns a pseudonymous ID and tracks your visited pages to display interest-based ads. The processing is based on our legitimate interest in the optimal promotion of our website, as per Art. 6(1)(f) GDPR.
Additional data processing occurs only if:
✔ You have consented to Google linking your browsing history to your Google account.
✔ You have allowed Google to use this information for personalized ads across the web.
If you are logged into your Google account while visiting our website, Google combines your data with Google Analytics data to create cross-device remarketing lists. This means your personal data is temporarily linked with Google Analytics data to define target audiences.
✅ Disabling Google AdWords Remarketing:
You can permanently disable interest-based Google ads by installing this browser plugin:
➡ https://www.google.com/settings/ads/onweb/
Alternatively, you can manage cookie settings through the Digital Advertising Alliance:
You can also configure your browser settings to:
✔ Receive notifications about cookies.
✔ Decide whether to accept cookies individually or block them entirely.
⚠ Note: Blocking cookies may limit website functionality.
✅ Privacy Shield Certification:
Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield, ensuring compliance with EU data protection laws.
For further details on Google’s advertising policies, visit:
➡ https://www.google.com/policies/technologies/ads/
13) RIGHTS OF THE DATA SUBJECT
Under applicable data protection law, you have extensive rights regarding the processing of your personal data. Below is an overview of these rights:
Right of Access (Art. 15 GDPR)
You have the right to obtain information about:
✔ The personal data we process about you.
✔ The purposes of processing.
✔ The categories of processed personal data.
✔ The recipients or categories of recipients to whom your data has been disclosed or will be disclosed.
✔ The intended storage duration or the criteria for determining it.
✔ Your rights to rectification, deletion, restriction of processing, and objection to processing.
✔ Your right to file a complaint with a supervisory authority.
✔ The source of your data, if not collected directly from you.
✔ The existence of automated decision-making, including profiling, and meaningful information about the logic involved, as well as the significance and effects of such processing.
✔ Safeguards in place for data transfers to third countries (Art. 46 GDPR).
Right to Rectification (Art. 16 GDPR)
You have the right to request immediate correction of any inaccurate personal data and/or to complete any incomplete data we store about you.
Right to Erasure (“Right to Be Forgotten”) (Art. 17 GDPR)
You have the right to request the deletion of your personal data if one of the following applies:
✔ The data is no longer needed for its original purpose.
✔ You withdraw your consent, and there is no other legal basis for processing.
✔ You object to processing and there are no overriding legitimate grounds.
✔ The data was processed unlawfully.
✔ Deletion is required by law.
⚠ Exceptions:
This right does not apply if processing is necessary for:
✔ Exercising the right to freedom of expression and information.
✔ Compliance with a legal obligation.
✔ Reasons of public interest.
✔ Establishment, exercise, or defense of legal claims.
Right to Restriction of Processing (Art. 18 GDPR)
You have the right to request restriction of processing if:
✔ You dispute the accuracy of your data, and we need time to verify it.
✔ The processing is unlawful, but you oppose deletion and request restriction instead.
✔ We no longer need the data, but you require it for legal claims.
✔ You have objected to processing, and we are evaluating whether our legitimate interests override yours.
Right to Notification (Art. 19 GDPR)
If you exercise your rights to rectification, deletion, or restriction, we are obligated to inform all recipients to whom we disclosed your personal data, unless this is impossible or involves disproportionate effort.
You also have the right to be informed about these recipients.
Right to Data Portability (Art. 20 GDPR)
You have the right to receive your personal data in a structured, common, and machine-readable format and to request that we transfer it to another controller, if technically feasible.
Right to Withdraw Consent (Art. 7(3) GDPR)
You can withdraw your previously given consent at any time with effect for the future.
✔ Once you withdraw consent, we will delete the affected data unless further processing is legally required.
✔ The legality of data processing based on prior consent remains unaffected.
Right to Lodge a Complaint (Art. 77 GDPR)
If you believe that the processing of your personal data violates GDPR, you have the right to file a complaint with a supervisory authority, particularly in:
✔ The EU member state of your residence.
✔ Your place of work.
✔ The location of the alleged violation.
This right exists regardless of any other administrative or judicial remedies available to you.
13.2 Right to Object
If we process your personal data based on our legitimate interests after conducting a balancing of interests, you have the right to object at any time, for reasons related to your particular situation.
✔ If you exercise your right to object, we will stop processing the affected data.
✔ However, further processing may continue if we can demonstrate compelling legitimate reasons that outweigh your interests, fundamental rights, and freedoms, or if processing is necessary for the establishment, exercise, or defense of legal claims.
Objection to Direct Marketing
If your personal data is processed for direct marketing purposes, you have the right to object at any time to its processing for such advertising.
✔ If you object, we will immediately stop processing your data for direct marketing purposes.
✔ You can exercise your right to object as described above.
14. Duration of Personal Data Storage
The storage duration of personal data is determined by the applicable legal retention periods (e.g., commercial and tax law requirements).
✔ After the retention period expires, the corresponding data is routinely deleted, unless:
• It is still needed for contract performance or contract initiation.
• There is a legitimate interest in its continued storage.